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| The BLUE Life Protection Formula with LifeSource Bits is recognized as a breakthrough in canine and feline health because we combine the Unsurpassed Nutrition of Human Grade ingredients with the Ultimate Protection of our exclusive LifeSource Bits. |
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| Life Source Bits: Recognized as a breakthrough in canine and feline health because of the multiple benefits they provide, LifeSource Bits are also a manufacturing breakthrough because they are "cold-fused" to preserve the full potency of all ingredients. This is an important difference between BLUE and all the other brands who add antioxidants and vitamins because they process exclusively with heat, and heat can destroy the potency of antioxidants by up to 75%. The nutrients and antioxidants in BLUE's LifeSource Bits are all natural and easily assimilated so our dogs and cats receive the maximum health and protection benefits. |
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Human grade Ingredients: Our protein source is human grade chicken with no rejects or by-products. The grains we use are whole, unprocessed and natural; and the fats and oils are carefully selected to contain the proper amounts of essential omega 3 and omega 6 fatty acids. All formulas contain fresh vegetables and grasses, providing your pet with the vital, delicate and essential sources of phytonutrients, antioxidants, vitamins, minerals, co-factors and enzymes that have been proven to promote health and wellness.
Fresh chicken is the FIRST ingredient in all of our formulas, which means that there is more chicken in BLUE than any other ingredient. The rest of our "top 10" ingredients include whole grains, fresh vegetables and fresh fruit depending upon whether its dog or cat food. Compare BLUE's "top 10" ingredients with any brand, even the premium healthy ones like Wellness, Innova and Solid Gold, and you'll agree that BLUE's nutritional value is unsurpassed. |
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