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What's in it and Why?
Bell & Evans® Chicken - The Excellent Chicken® contains no antibiotics and is fed only a 100% natural, all-vegetable diet. Raised in abundant fresh air and provided plenty of clean water, Bell & Evans® chickens provide amino acids essential for your pet’s muscles, hormones, en
Organic Brown Rice #NAME?
Organic Barley - Grown without pesticides or synthetic fertilizers, these whole grains provide vitamins A, C, E, B1, B2, B6, biotin, complex carbohydrates, tocotrienols (a potent antioxidant) and beneficial fibers.
Organic Milo #NAME?
Organic Flax Seed Meal - A rich source of linoleic and omega-3 fatty acids as well as essential amino acids, vitamins, minerals and beneficial fiber for healthy skin and coat condition.
Ester-C® - A non-acidic form of vitamin C containing metabolites that may enhance the delivery of vitamin C to the whole body to support joint and immune function and neutralize free radicals that damage genes and reduce biological efficiencies.
Organic Oats #NAME?
Organic Carrots - Provide vitamins A and C and betacarotene, powerful antioxidants that neutralize free radicals and support healthy vision.
Organic Potatoes #NAME?
Parsley - Serves as an intestinal calmative and aids in nutrient absorption and elimination of gastric odors leading to “doggie breath”.
Kelp - A good source of essential vitamins and minerals (including iodine).
Sea Salt #NAME?
Probiotics #NAME?
What's not in it and Why?
NO Poultry by-product meal - ground, rendered, cleaned slaughtered poultry carcass parts such as necks, feet, undeveloped eggs and intestines (and a small amount of feathers). The quality is very inconsistent between batches.

Note: By-product meals are often derived from 4-D mea
NO Antibiotics or steroids - Long-term daily administration may result in a compromised immune system and destruction of the friendly bacteria living in the intestines that aid the digestion of food and assimilation of nutrients.
NO Chemical additives or artificial preservatives #NAME?
NO Wheat, NO Corn, NO Soy - Wheat and corn may cause allergies in some dogs and cats; processed soy has been incriminated as a cause of bloating in dogs.
NO Artificial Flavors - Flavor enhancers are produced by the enzymatic liquefaction or hydrolysis of animal tissue. Those made with phosphoric acid are particularly appealing to cats because they produce a “tingling” sensation on the tongue.
NO Artificial Colors and Dyes - Coloring agents provide an artificial “rich and meaty” look to modify the appearance of highly processed foods and make them more appealing to pet owners.
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NO Antibiotics or steroids #NAME?