Proud to embrace Flex Forward

In an effort to improve the sustainability of pet product food and treats packaging, we’re proud and passionate to partner with the Pet Sustainability Coalition (PSC), Pet Food Experts Distribution, retailers, and consumers to introduce Flex Forward — a pilot program designed to support packaging & recycling technologies and the collection of plastic pet food & treat bags for recycling.

**Due to the Covid-19 outbreak, we are delaying the launch of our pilot program in order to concentrate on supporting our retail partners the best we can.  When the threat has passed, we will be thrilled to continue with our ground-breaking pilot project. We thank you for your interest and we encourage you to sign up for updates below.**

How to Flex Forward

From your dog’s bag of food to something new and usable, the Flex Forward process takes plastic products that would typically end up in landfills (or worse!), recycles them into plastic pellets, and then upcycles them into something you can use, like dog bowls & beds, which we then donate to animal shelters.

To get involved, look for Flex Forward collection bins at local retailers or ask us where you can currently find them, as they’re still popping up in communities across the US as new partners begin their Flex Forward efforts.

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What’s next with Flex Forward

As partners grow, the Flex Forward team hopes to expand its recycling & upcycling capabilities to new plastics and product packaging types, nationwide. Additionally, we’re working with manufacturers themselves to change the way packaging is produced, aiming to eliminate the use of plastics with a design-for-recycling mindset that embraces recyclable multi-laminate flexible packaging.

Together we can eliminate everyday waste and clean up the excess amount of plastics that are harming our environment.

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Get involved as a retailer

In 2020, a regional pilot with selected independent pet stores will test the collection, recyclability, and full-circle product potential to inform an industry-wide expansion in 2021.

Our goal is for at least 300 retailers to participate and to collect a minimum of 5,000 lbs. of flexible plastic packaging to recycle into functional products that we will donate to animal care centers, shelters and rescues nationwide.

More information please!