Our 1% Promise

Ensuring a Good Life

We are committed to the fundamental aims of the Five Freedoms for animals, with its focus on preventing unnecessary suffering while maintaining physical health and enabling behavioral freedom. But we also know that preventing pain, suffering, or other negative experiences is not enough. For us, it’s the emotional wellbeing of an animal that is the key indicator of its welfare. That’s why in 2020 we’ve embraced the 5 Domains of animal welfare. The 5 Domains model provides us with a systematic and structured way to describe the welfare of an animal’s emotional wellbeing. We only work with partners that provide all their animals good nutrition, a safe environment, healthcare when needed, and the ability to act as they would in the wild, all which lead to positive emotional wellbeing and a life well lived.